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Marketing Automation and CRM

for Small and Medium Sized Businesses
Make An AppointmentAbout Me

Consulting, Strategies,
Best Practices

Modern CRM and real-time marketing, the mapping of complex customer journeys, all this only works with automation. We develop the right concept for your marketing and CRM (B2B and B2C) based on a comprehensive analysis of your customers, your business model and your systems. Our understanding of the challenges in marketing and CRM as well as our knowledge of the underlying IT solutions will help us in this respect.

Most asked Questions?

What is THE difference between Marketing Automation and CRM?

One of the main differences between these two types of software is the target. Primarily, CRM software is sales or service-focused, while marketing automation software is more marketing-focused.

What is Marketing Automation?

Marketing Automation refers to the software that exists with the goal of automating marketing activities. Some of the common activities that can be automated are campaign management, lead generation, lead nurturing, lead scoring, customer segmentation based on demographics, Behaviour etc and also social media management. It brings in operational efficiency and adds value to the bottom line by providing the ROI for your marketing spend.

Why combine Marketing Automation with CRM?

Combining marketing automation with your CRM is to cut costs and to gain productivity. Though both the points stand true, there is still more to explore if you combine your CRM with automation software. Deploying both the software differently is not only cumbersome but can also lead to data leaks and disruption in customer interaction.

About Martyn Henke

CRM and Marketing Automation Specialist

Highly experienced CRM and Marketing Automation Specialist with more than 15 years experience.
Experience in CRM/Marketing Software like Salesforce, Microsoft Dynamics, Sugar CRM, Marketo, Adobe Campaign, Click Dimensions, vtiger CRM.
Since 2002 I was active in the CRM and Marketing area as a Founder and CEO of Different Solutions Gesellschaft für IT Lösungen mbH (Waldkraiburg , Germany) and from April 2015 to January 2016 as CEO for Different Solutions GmbH (Zug, Switzerland) and supervise the launches, and the “expansion” of vtiger CRM ( and was operated by Different Solutions) and VTC CRM for sales, marketing and service of the SMB market, as well as start-ups and corporate divisions (Allianz, German Postbank, VW, Mitsubishi, Fujitsu, Bertelsmann, SAG, Burda International and much more..).

Companies & People I’ve Worked With

Business News & Resources

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In this video I'll explain you how to get incredible high open rates. In this video I'll show you 10 tips how... Tip #1 - Send emails based on the subscribers local time Tip #2 - Don't overdo it with the subscriber names in your email Tip #3 - Use shorter and more...

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